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Unpredictable Demand. Complex Distribution. Manual Trade Tracking

In the fast-paced FMCG market, success depends on real-time coordination between manufacturing, distribution, and retail execution. Yet many brands rely on manual processes and fragmented data that slow decisions, inflate costs, and limit scalability.

Lack of Real-Time Visibility

No real-time visibility into retail and distributor performance

Stock Reconciliation Delays

Manual stock reconciliation causing delayed replenishment

Demand Forecasting Gaps

Poor demand forecasting leading to overstocking or stockouts

Poor Promotion Tracking

Inefficient trade promotion and campaign tracking

Digitize Distribution. Forecast Demand. Optimize Trade Spend

Inventam builds unified FMCG ecosystems using Salesforce, Cloud, and AI to connect your sales, distribution, and retail operations in one place. We deliver the tools to automate route-to-market planning, monitor channel performance, and reduce operational waste.

Retail Execution Management

Real-time field data and performance tracking.

Distributor & Channel Management

Centralized inventory and pricing visibility.

Trade Promotion Optimization

ROI-based promotion planning and tracking.

Demand Forecasting

AI models predicting sales trends and production needs.

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Salesforce Consumer Goods Cloud: Built for Speed, Visibility, and Scale

Inventam customizes Salesforce Consumer Goods Cloud to unify distributors, sales teams, and retailers in a single ecosystem. We help FMCG brands replace spreadsheets with automated dashboards, real-time data, and seamless communication across the entire supply chain.

Territory and outlet mapping for sales teams

Order and inventory management automation

Smart route planning for distributors

In-store retail execution tracking via mobile apps

Efficiency and Growth for High-Volume, Low Margin Businesses

35%

faster distributor order turnaround

25%

reduction in trade promotion overspend

2x

faster restock and retail delivery cycles

40%

improvement in sales forecasting accuracy

Retail Execution Modernization for a Leading Beverage Brand

Challenge

Manual route tracking and poor retail visibility limited sales optimization

Solution

Inventam implemented Salesforce Consumer Goods Cloud with route optimization and live retail performance dashboards.

Results